Unit 32 Task 2 - Understanding the limitations of the television ident

Understanding the purpose of television idents and the opportunities they present

Typography

Typography Is an font or style but it keeps to the same style the reason for this is so the audience can tell.

• Typography (e.g. having to use a particular font for image or clarity)  This is good because it builds brand loyalty because your viewers will remember your ident because you keep it similar. But the downside to this is that your idents can become dual and boring if the y are the same and you can't be to creative when creating a new ident also because you won't all of the idents to be similar  
• Colour (e.g. specific colours for a specific channel, programme, department or to ensure visibility) The colour of your ident is important because it can help audiences to recognise your brand e.g. Channel four use a purple number 4 and there viewers kno when they see that four it is the ident.
• Aspect-ratio (the dimensions required to fit the screen) 
• Adhering to a desired tone. 
• Duration The duration of an ident is important because you need to be prepared for any setbacks for example you are scheduled 4:30 and the adverts playing was not long enough you can use your ident for the remaining amount of time needed before the next program starts.