Understanding the limitations of the television ident
Typography is when a channel keeps an ident the same font for an image this is done so brand loyalty can continue. When an old viewer of an a particular station and then finds another version of the station they are more they may not realise that it the same station but a little bit different, they won't realise but if the ident is very similar the viewer will fill more inclined to watch it because they liked the first staion they watched. That is brand loyalty.
Having many idents allows a channel to be able to use the right ident at any point to fit what happening next. For example there may be a an ident that plays when a particular program beginnings this is good because the audience can no what to expect when they see that ident. Furthermore it makes everything more flexible because the channel does not have to keep using the same ident at every advertisement break. Also a variation of the length of n ident is good incase the needs to be an delay, the longer ident can allow this with out the audience realising that the ident is longer than normal because of an ident
Different Idents are used in different channels even though are technically from e.g. BBC 1 has a different ident to cbeebies even though the are both form the same cooperation.
Keeping idents the same is important for brand loyalty if the audience does not recognise the ident they may not choose to kep watching the station because they believe they are familiar with the particular station because of how different the ident may be. so it is important to keep idents the same.
Depending on the content that is being produced on a particular station you should change the ident to match so the audience will always know what s going. e.g. if the its BBC sport the the BBS News ident appears it would be confusing to the audience so it is best to just keep the idents relevant.
It is important to make sure each ident meats its target audience e.g. CBBC and Cbeebies Idents are more suitable for children in comparison to BBC 1 & BBC News which is less childish and you can tell its for those that are more mature age.
Idents can be used as a marketing opportunity because a separate company can ask you to create a ident that can promote their company which can help boost the money coming to the the station. Furthermore through idents you ca promote your own shows and upcoming new shows and let your audience know that this new show is going o be showing and at what time they will be able to view it.
Having many idents allows a channel to be able to use the right ident at any point to fit what happening next. For example there may be a an ident that plays when a particular program beginnings this is good because the audience can no what to expect when they see that ident. Furthermore it makes everything more flexible because the channel does not have to keep using the same ident at every advertisement break. Also a variation of the length of n ident is good incase the needs to be an delay, the longer ident can allow this with out the audience realising that the ident is longer than normal because of an ident
The Channel i'm working ident i'm covering is BBC. The purpose of a ident is to allow the audience to know what is happening, e.g. when the audience see an ident they know that its a time for the commercial or that is going to be a short break.
Different Idents are used in different channels even though are technically from e.g. BBC 1 has a different ident to cbeebies even though the are both form the same cooperation.
Keeping idents the same is important for brand loyalty if the audience does not recognise the ident they may not choose to kep watching the station because they believe they are familiar with the particular station because of how different the ident may be. so it is important to keep idents the same.
Depending on the content that is being produced on a particular station you should change the ident to match so the audience will always know what s going. e.g. if the its BBC sport the the BBS News ident appears it would be confusing to the audience so it is best to just keep the idents relevant.
It is important to make sure each ident meats its target audience e.g. CBBC and Cbeebies Idents are more suitable for children in comparison to BBC 1 & BBC News which is less childish and you can tell its for those that are more mature age.
Idents can be used as a marketing opportunity because a separate company can ask you to create a ident that can promote their company which can help boost the money coming to the the station. Furthermore through idents you ca promote your own shows and upcoming new shows and let your audience know that this new show is going o be showing and at what time they will be able to view it.
Packaging or re-packaging a series or program can be done through idents by showing new shows in the idents. And if the station would like to change when a program is shown they can change it. through the ident which is good because it will be able to get to a lot of your audience because most likely they are watching TV instead of being in your website looking for TV shows screening times
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