Understanding the design of a suite of television idents
When and ident is crated for a channel they do not just create one nut they create many with a lot similarities to the first ident this is because their be multiple versions of the channel for different audiences.
All suits are very similar and they will always use something that stands out to keep the idents similar. Cannel four uses the 4 to keep there idents similar this is a good way to keep the suit because the for stands out a lot.
Different types of idents are good because they allow good amount variety for the audience if the the ident is always the same then no body will like them because they will easily get boring, because they are always playing it.
Keeping the theme of the ident the same helps to keep brand loyalty because the audience will be able to know that it is an channel connected to original channel they where watching.
Having many idents allows a channel to be able to use the right ident at any point to fit what happening next. For example there may be a an ident that plays when a particular program beginnings this is good because the audience can no what to expect when they see that ident. Furthermore it makes everything more flexible because the channel does not have to keep using the same ident at every advertisement break. Also a variation of the length of n ident is good incase the needs to be an delay, the longer ident can allow this with out the audience realising that the ident is longer than normal because of an ident
An Ident is always created at christmas time for many channels this is done to keep the christmas sprit up and because most channels play christmas themed shows during the christmas period this also make the idents more relevant to what is being showed.
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